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We help CEOs build ‘CRO-Ready’ organizations and arm CROs to succeed
CEOs must first understand why they really need one, and how to structure their company properly to ensure they succeed.
CROs cannot afford to walk in without a clearly defined roadmap for success.
The CRO Collective helps CROs win and helps CEOs mitigate the risks that come with hiring one.
The CRO Collective offers a suite of services and programs that enable B2B companies to grow through a unique focus on the success of Chief Revenue Officers.
Misalignment between Sales, Marketing, and Customer success is the most vexing and pervasive issue facing B2B companies.
Revenue Team misalignment costs B2B businesses billions in lost revenue – and in many cases, is the sole reason that many B2B businesses fail in the first two years.
With the proper training and organizational support, The Chief Revenue Officer is uniquely qualified to solve this issue, permanently.
The CRO-Readiness’ Program is Phase One of a consulting program designed specifically for CEOs of B2B companies. The program promises to help CEOs understand the concept and requirements needed to build “CRO-Ready” organizations. CEOs will leave with tools, strategies, and roadmaps needed to align their sales, marketing, and customer success functions. It allows CEOs to understand why they REALLY need a CRO, how to get a good one, and appoint one successfully.
CRO Collective Forum: An 8-week group online course and forum designed specifically for Chief Revenue Officers to learn how to hit their KPIs and succeed in the role from Day 1.
I looked forward to the CRO Accelerator Course every Friday, rounding out my week with a session of learning, collaborating and reflecting. Having had a long history in Marketing I was excited to dive deep into the other revenue functions, and to get more confident in how I could bring value to those departments. I left the course with some great tactical and strategic tools to add to my revenue playbook, which I have already applied in my day-to-day!
Samantha Forster VP Sales & Marketing, CheckfrontCreating an aligned revenue engine is no easy task and Warren's curriculum - including regular discussions with industry leading guests - has been instrumental in my development as a CRO. I would highly recommend the CRO Collective to aspiring & current CROs who want to help their firms grow.
Eric Steele CRO at Source AdvisorsCopyright © 2020 • The CRO Collective • All Rights Reserved • Privacy Policy
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As a founder it was a delight to work with the CRO Collective. The investment of my time paid off notably. I was absolutely pleased with the quality of the recommendations and the caliber of the participants. We went ahead and implemented most of the proposals in our company, driving great results so far. It was overall a fantastic experience.
Rodrigo Sarmiento Co-Founder at Descifra